Your website is the heart of your digital marketing campaign. Your 24/7 salesperson. Your key player in lead generation.
It’s important to understand the critical role your website plays in your customer acquisition efforts and the impact it has on sales and revenue. To be effective, your website should say everything about your business and promote all your current products and services.
If it’s been a while since you’ve checked in with your website to see how things are going, and you find it’s sleeping on the job, it’s time for a redesign.
Reasons for redesigning a website vary, but here are some of the most common reasons for redesigning your website:
1. Your Website Looks Outdated
An old-looking, outdated site can be crippling to a business—especially if users are choosing between several competitors. Consumers will most likely go with the company that has the up-to-date website because it provides the assurance that the company is credible, trustworthy, and on top of the latest trends and technologies.
2. Your Website No Longer Reflects Your Brand
It’s important to remember that a website is a living marketing asset. And as your brand evolves, your website must evolve along with it. A strong brand image has the ability to take small businesses and entrepreneurs and make them stand out among their larger competitors, leveling the playing field. If your site no longer portrays a strong brand image that represents your company accurately, it’s time to redesign.
3. Your Website Isn’t Responsive
Today, users may be looking at your site from a desktop, laptop, tablet or many variations of mobile devices. And they expect a seamless experience from all of these entry points. A responsive design makes it possible for visitors to navigate your website easily across all these unique devices. You may be losing customers if your site does not provide such a smooth experience across all devices. If your website isn’t responsive, it’s time for a redesign.
4. You Want to Optimize Your Website for Mobile Devices
Mobile devices accounted for 60% of organic search engine visits in 2020. Because mobile search is so popular, search engines have built their experiences around it. In fact, when you Google something on your phone, you’ll see search results for mobile-friendly pages first. That means you need to ensure your site is optimized for mobile devices. If your website isn’t optimized for mobile devices, it’s time for a redesign.
5. You Want to Drive More Traffic to Your Website
Your website’s great design won’t matter if no one sees it. To drive traffic to your site, you need to optimize it for search engines. A great way to do this is to make blogging part of your content strategy. Websites that feature a blog have a 434% greater chance of being ranked highly on search engines. And with continuing changes to the algorithms of search engines, you’d be smart to implement a solid content plan. Implementing a blog as part of your marketing strategy can help you build trust, establish credibility, and increase traffic. If you want to drive more traffic to your site, a website redesign may be wise.
6. Your Competitors Redesigned Their Website
Obviously, you don’t need to give your site an overhaul every time one of your competitors changes theirs. However, if they make changes that improve their rankings substantially and end up pushing you down in searches, it’s likely time to make some alterations to your site. If you spend some time on a competitor’s site and realize it could meet your goals far better than your own site does, it’s time to roll up your sleeves and redesign.
7. Your Website Just Doesn’t Work
Nothing drives customers away like a website that’s dysfunctional. Functionality should be a paramount focus, and if it’s not, your traffic and lead generation efforts could suffer. Perhaps your website was built using Flash, which is difficult for search engines to read and difficult to access on mobile devices. Or maybe your website is running on plugins that have not been updated in years. A redesign updates your website with the latest technology and plugins that will help your website to perform better and provide a better user experience for your visitors.
These days, your audience’s first impression of your business is based almost exclusively on your website, do redesigning isn’t a task to take lightly.
A website redesign may seem like an enormous task, but when you choose a website designer that sees your vision for the redesign and has a portfolio that walks the walk, the upside of a redesign can be enormous.
Do you think you’re in need of a website redesign? Contact Net Designs today and let’s start a conversation!
Author: Kendall Dick, Net Designs Writer