When it comes to websites, a lot can change in a year.
As technology continues to evolve and advance with reckless abandon, your website could be left in the wake of its wreckage if its not keeping up with the latest trends. But there’s a big difference between a trend in the website industry and a passing fad (animated cursors anyone?).
At Net Designs, we create each and every website using the latest technologies and according to the latest trends—not fads. As we venture further into 2019, the latest trends have been rolled out and we want to make sure your website is on the bandwagon.
Is your website is ready for 2019? See if you can answer yes to these three questions:
Does your website have an SSL certificate?
An SSL certificate guarantees a safe interaction between your customers and your business website by decreasing the risk of sensitive information from being hacked. Last year, Google announced websites with SSL certificates would receive better search engine rankings than websites without them. Now, it’s necessary. If your website doesn’t have an SSL certificate in 2019, your viewers will see a security warning at the top of their screen. Definitely bad for business. If your website doesn’t have an SSL certificate in 2019, you’re at risk of slipping in the rankings and losing out on customers.
Is your website optimized for mobile first?
In 2016, Internet usage by mobile devices exceeded desktop for the first time ever. Google then announced they were going to be playing favorites with mobile-friendly websites in search results. Now, Google doesn’t just favor mobile-friendly websites, but is going to be checking out your website’s mobile version before the desktop one when deciding how to rank your website in 2019. Furthermore, loading speed is a factor in how they calculate the ranking. Translation: a lightning fast, fully optimized mobile first website is your key to improving your search engine rankings and getting found on Google by more potential customers in 2019.
Does your website have integrated video?
Okay, let’s start with the baseline necessity of having a video on your website. This is one of those former trends that has graduated to become an industry standard in 2019. Video is a data-rich, dazzling, powerful story telling platform that has the ability to immediately engage viewers by bringing movement and life to your website. Video entices visitors to stick around long enough to understand what you can do for them and why you are the best person for the job. Thus, creating greater opportunity to complete your goals while sending some great feedback signals for your SEO.
If you answered no to any of these questions, contact Net Designs today and let’s get your website ready for 2019!
At Net Designs, our goal for 2019 is to make sure you are hearing people say, “I saw your website and knew you were the right choice!” It’s music to our ears and money in your pocket.
Author: Kendall Dick, Net Designs Blogger
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