As a business owner or entrepreneur, it’s easy to feel like the deck is stacked against you when it comes to staking your claim in the digital world.
Unlike massive corporate competitors, an extravagant marketing budget and an army of tech savvy millennials hashtagging up a storm about your business isn’t in the cards for you. So how can you beat the odds and attract more visitors to your website?
By now you’ve come to terms with the fact that having an outstanding website is no longer optional, but vital for business, marketing, and communication. You’ve taken the plunge and invested precious time and money into building a solid website. Now what? You built it, but why aren’t they coming? With the quantity and quality of competition in the cybernetic realm today, just simply existing in your own little corner of the Internet isn’t going to cut it.
If you are struggling to create sufficient website traffic, ask yourself if some of these calamities could be afflicting your business:
Is your website professionally designed?
Free DIY website builders may seem like the bee’s knees, but they can quickly end up costing you more time and money than hiring a professional designer. If your website does not seem professional or secure, customers will move on to your competition’s URL without batting an eye. As an important first impression, you want to make sure your website represents your business in a way that relates to your customers so they have a motive to visit your website.
Are you using SEO?
When was the last time you ventured onto the unknown second page of search results? Search engine optimization is all about findability and since straining past the first page of results is virtually unheard of (pun intended), a lack of SEO could be where your website traffic woes stem from. A high search engine ranking is important and usually the number one way potential customers will stumble upon your online abode.
How are your social skills?
If you’re not taking social media marketing seriously, then you’re missing the boat–#getonboard. Any platforms that initiate engagement with current and future customers will help increase your visibility and send targeted traffic to your website. Giving your followers the inside scoop by posting relevant, interesting updates builds relationships that ultimately convert to customer loyalty. Even if it takes a minute to rally a substantial following, social media will boost viewership and drop Google a hint that your website is the real deal.
Does your website have a blog?
Research continually shows that having a regularly updated blog on your website drives in exponentially more traffic. Constantly adding fresh, quality content to your site helps you stand out in the eyes of search engines, driving your SEO strategy home. As an added bonus, an active blog also serves as a treasure trove of content that can be shared on social media. But at the end of the day, a blog humanizes your business. This quality alone forms strong connections and meaningful interactions with customers in a way no other approach can.
What are you doing about it off-screen?
Even though it seems like many people live in virtual reality land, remember your customers are real people–in the real world! Human beings don’t exist in the same realm as your website so applying offline marketing tactics is a still a more than necessary strategy. All of your branding and print materials like business cards, letterheads, order forms, invoices, etc., should wear your website’s address with pride. If you’ve been known to give away a promotional item or two, make sure all those pens and other novelties and knickknacks bear your URL as well.
If you’re not quite sure where to start, Net Designs is well-versed in the workings of Google Analytics. As the gold standard for website traffic monitoring, it collects valuable nuggets of information for you like, number of visitors, how long visitors are staying, how they are getting there, etc. Reviewing your website’s Google Analytics report on a regular basis can shine a light on your strengths and weaknesses and help you determine where your best referral traffic comes from to help measure your efforts.
If your Google Analytics report isn’t showing the booming numbers you were hoping for, Net Designs can fashion a funnel that drives more traffic to your website by:
- Creating a professional website that attracts and holds the attention of your target audience in a highly competitive marketplace.
- Demystifying the perplexities of SEO for you.
- Ensuring that your social media activities interact effectively with your website.
- Offering a blogging service proficient in the art of wordsmithery.
- Developing branding and print materials that stand out in the physical realm.
- 5 Signs Your Website Needs Work February 16, 2017
- What Is Responsive Design and Why Does My Site Need It? February 1, 2017
- Why Do I Need a Website Designer? January 26, 2017
Author: Kendall Dick, Net Designs Blogger