It’s no secret that incorporating a business blog into your website is one of the best ways to connect with customers and potential clients.

Once you’ve come to terms with the seemingly unlimited potential and influence your future blog holds and you’ve decided it’s time to enter into the blogosphere, you may start thinking:

Where is all that interesting, informational, well-written content going to come from?

When you’re in need of some captivating content for your blog, there are many ways you could turn to fulfill your writing needs. Choosing which path to take is not a decision to be made all willy-nilly. Your content is a direct reflection of your business and speaks volumes about your credibility. So hold yourself to a high standard and hire a professional blog writer to get the job done and done right.

From a small startup, to a large company, every type of business can benefit from hiring a professional to write their blog. If you’re serious about making an impression on your customers, check out these five reasons why you should take the plunge and hire a professional blog writer:

1. They have a diverse collection of knowledge and experience.

As we enter an age of hyper-specialization, these polymaths are becoming an increasingly rare and valuable breed of professional you don’t want to miss out on. When you hire a professional blog writer, you reap the benefits of their well-curated knowledge and experience. Each time they write for a client, they learn something new and add another drop to an ever-growing pool of knowledge. This manifests in quality, dynamic content that communicates effectively and engages your readers.

2. They accomplish a lot more for a lot less.

Which really means you accomplish a lot more for a lot less. A case can be made that there’s much more value in hiring a professional freelance blog writer than opting to go through an agency. An agency charges you top dollar and pays their writers as little as possible, resulting in writers doing as little as possible to meet your requirements. So instead of paying more and getting less, you could hire a freelance blog writer and get a lot more bang for your buck. A freelancer wants to do more than just the bare minimum and is always aspiring to exceed your expectations. Plus, you get a much faster turnaround when no one is subject to the unnecessarily complicated chain of command of an agency.

3. They care about you.

Writers tend to work independently, but working on one’s own is not synonymous to working alone. We were created to live and work in relationship and our gifts are amplified in collaboration and interdependency. A great writer recognizes the importance of strong professional relationships and genuinely cares about you, your project, and your needs. They work with you directly and measure success by the strength of relationships built with their clients.

4. You can’t do it on your own.

Many people consider hiring a writer but talk themselves out of it. Why pay someone to do something I could probably do myself? Sure, you might be an effective communicator capable of conveying information clearly, but quality writing is more than stringing a few sentences together, and sometimes, you are just too close to the forest to see the trees. When you hire a pro, you’re not paying them to simply put words on the page. Among other things, they offer an objective perspective, know how to accurately represent your brand and voice, and, of course, make you look good. All the while they are making sure the content is readable, credible, and authentic. Needless to say, there’s a lot of time, effort, and thought that goes into writing content—and that doesn’t even take into account the writing itself!

5. They get results.

Professional bloggers are not just good at using fanciful wording and knowing the laws of grammar. They are also masters in the art of persuasion. After all, the main goal of your blog is to get your readers to take action. And what good is all your hard work if no one sees it? Blog writers also know a thing or two about SEO—an enigmatic technique that magically gets you near the top of a Google search.

At the end of the day, a professional blog writer offers so much more than just writing. Hiring a pro will set you up for success and can take your blog, and even your business, to the next level. Quality writing is paramount to business and by investing in quality content, you are actually investing in yourself and the success of your business.

When you need writing that will capture readers’ attention and get the interested in your business, choosing Net Designs’ professional blogging service is a no-brainer. Contact me today and let’s start a conversation!

Author: Kendall Dick, Net Designs Blogger

Net Designs, Wendy Bedell | (269) 428-5016 | wendy.bedell@netdesignsonline.com | Contact