Congratulations! You’ve officially said goodbye to that outdated (or nonexistent) website your business was trying to stand on. Now it’s time for the big reveal of your shiny new website.
How do you make the most of this momentous occasion?
The process of launching a new website is, for many business owners, an uncertain and scary prospect. You’re putting yourself and all of your hard work out there for the entire world to see. But with the right launch sequence, your new website will usher your business in front of new eyes and even give you a second opportunity at a first impression for old leads and former clients.
Check out these five steps to a successful website launch that will create buzz for the big day and ensure your website’s long-term success:
1. Choose a date.
Think of the launch of your new website like an event. Doing this puts the launch in the correct frame of mind—not just for you, but for those you’ll be contacting before launch day to help you promote and those who visit your website on the big day. Choosing a specific date allows you to schedule what happens when and gives you deadline, thus ensuring you avoid procrastination.
2. Reread content one more time…and then again.
Take time to review all of the content on your website to make sure there are no grammatical errors and ensure everything sounds right and is working correctly. This means everything from proofreading every page of content to making sure all the images are loading correctly. This is also a good time to review your content strategy to confirm you are targeting your keywords effectively.
3. Promote on social media.
Start building the hype by announcing the launch date on Facebook and LinkedIn (at minimum). Your social media presence is a great way to connect with your audience. Let them know how the new website will benefit them and what they can look forward to. Putting in the effort to promote the launch on multiple social media platforms can be time-consuming, but is often worth the reward. Unloved social media accounts do virtually nothing for your business, but active ones can drive traffic, awareness, and value.
4. Ready your blog.
Have a few blog posts in the chamber once your website goes live so you can keep up the initial hype for a few weeks. Having a regularly updated blog on your website is social media gold and it will also enhance visibility and reach by increasing your chances of getting found.
5. Get feedback and make changes accordingly.
Once you’re website is live, ask for feedback to get a better understanding of what your website visitors like and what they are still looking for. Remember that feedback doesn’t only come from people. Once your website is launched, you’re going to want to know how it is performing. Setting up Google Analytics will allow you to evaluate your website and continually improve it over time as you learn what works and what doesn’t.
So instead of just throwing your website out into cyberspace to be buried by SEO driven competitors, make sure it explodes and fills every inch of it’s virtual home with a successful website launch. At Net Designs we pride ourselves on not only our craftsmanship in building your shiny new website, but also in our continued help and support as you navigate website ownership. Contact Net Designs today and let’s start a conversation about getting your new website up and running…3…2…1…LIFT OFF!
Author: Kendall Dick, Net Designs Blogger
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