At Net Designs, we understand that your business is a living, breathing thing that you’ve worked incredibly hard to keep alive.
You’ve had to deal with change and adapted to survive. Which at one point probably meant hiring a professional website designer to feed your business with a beautiful, high-functioning website.
But maybe that was a while ago…and now, you’re noticing a drop-off in traffic while simultaneously watching your website slide down the search results list with Google.
A common misconception is that after your website is built and live, you can just leave it be, let it do its thing, and it will take care of itself. But just like your business, your website needs to be fed.
Your website needs a healthy diet of nutritional content to stay strong enough to fight it’s way back to the top of Google and usher in traffic. There are many ways you can feed your website, but here are the top 5 ways to feed your website and increase site traffic:
1. Post Original Articles Specific To Your Business
Feeding your website with a regimen of original content that is specific to your business is one of the main keys to boosting traffic. The best way to go about this is by adding a regularly updated blog on your site. A business blog filled with substantial, attention-grabbing articles are more than capable of delivering long-term, quantifiable results while growing your reputation and generating a plethora of targeted traffic to your website. Having a blog on your business website also helps you stand out in the eyes of search engines as Google rewards websites with both robust and consistent content.
If writing isn’t exactly your forte or if you are busy running your business, Net Designs has professional writers on our team that will make you look good in the eyes of your customers—and in the eyes of Google.
2. Post Regularly To Social Media
If your website traffic is plummeting, it’s time to stop dragging your feet and commit to actively participating on social media. Any platforms that initiate engagement with current and future customers will help increase your visibility and send targeted traffic to your website. Giving your followers the inside scoop by posting relevant, interesting updates builds relationships that ultimately convert to customer loyalty. Even if it takes a minute to rally a substantial following, social media will boost viewership and drop Google a hint that your website is the real deal. When posting, just remember to ALWAYS link back to your website.
If you don’t have the time to commit to social media or don’t know what to post, Net Designs offers social media management and professional content creation services that will direct a steady flow of traffic to your website.
3. Read and Evaluate Content Quarterly
Chances are, your business has done some growing and changing since you launched your site. To make sure your website is keeping in step with your business, it’s a great idea to read through and evaluate your content on a quarterly basis at minimum. Are you offering new services? Has your team grown? Is everything still accurate? And don’t forget about the ‘Contact’ page. Does the contact form still work? Is all your contact information still up to date and error free? Double-check your email, phone, hours, address, etc.—because if people can’t reach you, they can’t give you their money.
If you’ve waited too long and are overwhelmed by the amount of updating your website needs, Net Designs can help. From minor changes to a complete overhaul, we’ve got your back.
4. Add Videos
If pictures are worth a thousand words, then videos are worth a million. When properly implemented, video can bring movement and life to your website. Videos engage your visitors and keep them around long enough to understand what you can do for them and why you are the best person for the job. Video is a powerful story telling platform with a great ROI for businesses who appropriately leverage it. You can provide a feast for your website by simply creating a YouTube account and posting and embedding your videos into your website.
5. Claim Your Google Business Page
Step 1: Show up when customers search for your business on Google.
Step 2: Show up accurately when customers search for your business on Google.
Many times the Yellow Pages has already submitted your business to Google Maps so you have a listing, but the information on your listing may be incomplete or inaccurate. When you claim your Google Business page you can manage how your business information appears across Google, including Search and Maps—for free. You can even post updates to showcase what’s new, respond to reviews to build loyalty, and add photos that highlight what makes your business special.
So now that you’re thinking it’s time to up your content game and start feeding your website with more substantial bytes, Net Designs is here to help.
Unlike many website design companies that leave you to produce all of your own content, Net Designs offers professional content creation services. Net Designs crafts content that adds value and a high level of professionalism to your website with a consistent tone that adheres to your brand and voice. This sort of captivating content will you’re your website well fed and keep visitors coming back for more.
Contact Net Designs today and let’s start a conversation!
Author: Kendall Dick, Net Designs Blogger
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