Ecommerce growth is off the charts and is expected to continue to grow at lightning speed as more brands embrace the digital retail landscape.
It may be daunting trying to break into the ecommerce sector when it seems like Amazon has total dominion over the industry. But the truth is that there is still enormous opportunity for new players to get some skin in the ecommerce game. With ecommerce sales at an all-time high, now’s the time to get your own ecommerce website up and running.
While the ecommerce economy is poised for significant growth to infinity and beyond, your business can only expect to see similar results if you build your own ecommerce empire in the right way. In order to hold your own and rake in the big bucks, there are certain features your ecommerce website needs and some things you can do to maximize success.
Here are 5 tips for a successful ecommerce website:
1. Employ Excellent Website Design Techniques
This may seem like common sense, but we just can’t say it enough. Your ecommerce website must accurately represent your business in an appealing way. Whether you like it or not, people aren’t merely comparing your website to the sites of your competition anymore. They are now stacking it up against the aesthetically pleasing ecommerce experiences they’ve become accustom to across the Internet in its entirety. Having an excellent website design also means having a high level of functionality. You must consider the growing use of phones for online shopping and make sure your ecommerce website is mobile-friendly.
2. Use High-Quality Product Images and Descriptions
Once your excellent website design has done its job luring in your visitors and guiding them to your product pages, continue the forward momentum with high-quality photos and detailed product descriptions. Make sure the visual content used to portray your products are professional and go above and beyond to give your customers a 3D view using a 2D medium. Product descriptions on your ecommerce website need to be informative, tailor to the tone of your audience, and be loaded with SEO keywords that cater to Google as well.
3. Provide Top-Notch Customer Support
Online shoppers are more likely to buy when they know they can contact you, so be sure to highlight how they can do so on your ecommerce website. Add a contact form, phone number, email—the works—to appear 100% accessible to your customers. Your customers will also want to know they will have support after they make a purchase, if needed. Guaranteeing troubleshooting after the purchase and consulting before the purchase has the ability to convert potential buyers into loyal, returning customers.
4. Show You’re Trustworthy
With so many sketchy ecommerce websites and scams out there, you need to prove to that you are the real deal. Showcase customer reviews, testimonials, or any other kind of social proof to flaunt your stellar reputation and boost your trustworthiness. More is better so don’t be shy about asking your customers to leave a review after making a purchase. Also, installing security and purchasing an SSL Certificate (like a padlock for usernames, passwords, and credit card info) are necessary measures to be taken.
5. Add a Professional Blog
You shouldn’t treat a business blog for your ecommerce website as an unnecessary luxury. A blog is one of the best ways to build your audience and generate more traffic and more sales. Blogs improve SEO immeasurably and are a great marketing platform for telling your story. Hiring a professional blogger is a good investment with a high return because they are masters in the art of persuasion. After all, the main goal of your blog is to persuade your readers to buy your products.
Whether you already have a brick and mortar store or are just looking to occupy the ecommerce sector, Net Designs is here to help you get your ecommerce business off the ground and off on the right foot.
Net Designs has experience creating highly beautiful, highly functional ecommerce websites. We have professional content writers and photographers on our team to ensure the best photos and descriptions are displayed on your ecommerce site. We even have a professional blogger on our team who can craft premium content for your ecommerce website. And we always go above and beyond to take care of the extra security measures for you.
Contact Net Designs today and let’s start a conversation about getting your commerce website up and running!
Author: Kendall Dick, Net Designs Blogger
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